DAIMLER TO AXE MAYBACH RANGE AFTER DISAPPOINTING SALES
German industrial firm Daimler is to axe its luxury Maybach range after disappointing sales.
The German carmakers relaunched the Maybach brand almost a decade a year but shockingly low sales means the Maybach range will be shelved in favour of further additions to its Mercedes-Benz marque.
Maybach's cost a pretty penny, setting buyers back more than 300,000 euros, but Daimler only sold 200 of the cars last year - roughly the same number as in 2009. Financial Times suggests that total sales are only about 3,000 since the brand was revived in 2002.
Daimler intended to sell 1,000 Maybach's a year, but clearly fell well short of that target. In the future, the only way car buyers will be able to get their hands on a Maybach is through used car dealers.
The company will now fully concentrate on offering a range of Mercedes' to the lower-priced section of the luxury market, charging around 100,000-300,000 euros.
Chief executive Dieter Zetsche commented on the ditching of Maybach: "We have had full discussions within the company about which path in the luxury segment was the most promising. We came to the clear conclusion that the sales chances for the Mercedes brand were better than Maybach's.
"It would not be sensible to develop a successor model for the current Maybach," BBC News quoted him as saying.
General distributor for Daimler AG in Armenia, Avangard Motors LLC is operating Maybach sales in the country.
- 1868 Death of Mkrtich Peshiktashlian, writer and public figure. He was born in 1828.
- 1868 Death of Mkrtich Peshiktashlyan (public figure) in Constantinople. He was born in 1829.
- 1876 Death of Nahapet Rusinyan (physician and public figure) in Constantinople. He was born in 1819.
- 1920 Soviet power is established in Armenia.
- 1922 Inauguration of the Lenin irrigation canal in Echmeeadsin.
- 1926 Birth of painter Grigor Khanjyan in Yerevan. He died in 2000.
- 1926 Opening of Yerevan's soap and oil factory and lumber mill.
- 1928 Opening of Gyumri's cotton-mill and the "May Revolt" power station.
- 1929 Opening of the Leninakan-Artik railroad.
- 1929 Inauguration of the Yerevan Youth Theatre.
- 1930 Opening of Sardarapat's irrigation canal.
- 1931 Opening of the Kartchevan irrigation canal in the Meghri region.
- 1933 The chemical plant of Kirovakan and the cement factory of Davaloo start operations.
- 1934 Inauguration of the Yerevan-Kanaker railroad.
- 1935 M.I. Kalinin visits Yerevan.
- 1937 Yeghisheh Charents (writer) is murdered in 1937 by the Soviet Police. He was born in 1897.
- 1939 Catholic Gevorg the Sixth addresses the governments of the USSR, USA and Great Britain requesting the reunification (with Armenia) of the Armenian territories occupied by Turkey.
- 1943 The Armenian SSR Academy of Sciences is opened.
- 1944 Opening of the Loree and Adgaman (Martooni region) irrigation canals.
- 1951 Death of Levon Shant (writer, public figure). He was born in 1869.
- 1960 Inauguration of the eternal flame in Shahumyan Park to commemorate those who died for the sovietization of Armenia.
- 1965 Inauguration of Meekael Nalbandyan's (politician/writer) monument in Yerevan.
- 1970 Hrazdan's mineral-chemical plant's cement factory starts production.
- 1992 Artsakh forces liberate the villages of Hayi Bazar, Loolidooz, Ghozloo, and Gharajanli in the northern front of the Lachin corridor.
- 1998 Death of Karp Khachvankyan (actor) in Yerevan. He was known as the "Prince of Laughter". He was born in 1923 in Akhaltskha (Georgia).