450 THOUSAND TOURISTS TOWARD ARMENIA

On September 13 the Armenian government adopted the program of development of tourism. This annual program is adopted for the fourth year on, and the purpose is to coordinate the goals and subprograms, programs implemented in separate spheres, estimate and perform the costs, said Ara Petrosyan, deputy minister of trade and economic development in today’s briefing. He also said as of the first half of 2007 over 180 tourists visited Armenia, which is up by about a record 36 percent. The government expects 450 thousand tourists this year.
“This program, the development program for 2008, also involves a 20 percent growth, which is the average rate of growth for the past few years. We are hopeful to receive 500 thousand tourists next year,” Ara Petrosyan said. According to him, this expectation is quite realistic.
Ara Petrosyan says the program of 2008 involves some changes regarding the international advertisement of Armenia. In other words, besides advertising on TV channels broadcast worldwide there will be also local, target advertisement campaigns. Ara Petrosyan says separate countries will be chosen where Armenia will be advertised. Ara Petrosyan says the government has foreseen to spend as much money for the development of tourism in 2008 as in the past years. For instance, in 2007 about 250 million dollars was spent. In 2008 the government plans to spend more but if the parliament does not affirm the boosted assignment, 250 million will be kept by all means.

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Headlines for September 13, 2007

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